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Revenue & cohort analytics for subscription product

Built an end‑to‑end funnel and cohort model that tied acquisition channels to LTV and churn, informing pricing and spend allocation decisions.

SQL

Python

Tableau

Secure analytics stack for fintech loan platform

Designed tracking, dashboards, and security controls for a lending product: underwriting analytics, fraud signals, and compliant marketing attribution.

Fintech

KYC / AML aware

Dashboarding

Behavioral funnel analysis for SaaS trial → paid

Combined product usage data with marketing touchpoints to find activation moments that reliably predicted paid conversions and expansion revenue.

Event tracking

Segmentation

Security monitoring & threat dashboard for payments API

Correlated login, transaction, and infrastructure logs into a single SIEM‑style view, surfacing fraud patterns and abnormal access behavior in real time.

Log pipelines

SIEM

Alerting

Secure analytics stack for fintech loan platform

Designed tracking, dashboards, and security controls for a lending product: underwriting analytics, fraud signals, and compliant marketing attribution.

Fintech

KYC / AML aware

Dashboarding

Hardening analytics & marketing stack for GDPR‑ready ops

Audited tags, pixels, and tracking to remove data leaks; implemented role‑based access, encryption, and consent‑driven collection policies.

Privacy‑by‑design

RBAC

Full‑funnel campaign analytics for D2C brand

Connected ad platforms, web analytics, and CRM to expose true ROAS, improve creative testing, and scale only the segments that converted profitably.

Google Ads

Meta Ads

Attribution

Secure analytics stack for fintech loan platform

Designed tracking, dashboards, and security controls for a lending product: underwriting analytics, fraud signals, and compliant marketing attribution.

Fintech

KYC / AML aware

Dashboarding

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