Built an end‑to‑end funnel and cohort model that tied acquisition channels to LTV and churn, informing pricing and spend allocation decisions.
SQL
Python
Tableau
Designed tracking, dashboards, and security controls for a lending product: underwriting analytics, fraud signals, and compliant marketing attribution.
Fintech
KYC / AML aware
Dashboarding
Combined product usage data with marketing touchpoints to find activation moments that reliably predicted paid conversions and expansion revenue.
Event tracking
Segmentation
Correlated login, transaction, and infrastructure logs into a single SIEM‑style view, surfacing fraud patterns and abnormal access behavior in real time.
Log pipelines
SIEM
Alerting
Designed tracking, dashboards, and security controls for a lending product: underwriting analytics, fraud signals, and compliant marketing attribution.
Fintech
KYC / AML aware
Dashboarding
Audited tags, pixels, and tracking to remove data leaks; implemented role‑based access, encryption, and consent‑driven collection policies.
Privacy‑by‑design
RBAC
Connected ad platforms, web analytics, and CRM to expose true ROAS, improve creative testing, and scale only the segments that converted profitably.
Google Ads
Meta Ads
Attribution
Designed tracking, dashboards, and security controls for a lending product: underwriting analytics, fraud signals, and compliant marketing attribution.
Fintech
KYC / AML aware
Dashboarding
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